Hotel performance data shows that tourism is largely ramping up globally due to eased travel restrictions, improved COVID-19 perceptions and strong underlying demand for travel. This trend is corroborated when assessing the latest consumer research findings gathered by STR in May 2022 among a sample of some 1,300 global travelers.
But how much have impressions of COVID-19 shifted in recent months and how do consumers cogitate on travel with challenges such as growing financial pressures and geopolitical uncertainty?
During the pandemic, STR has monitored the influence of COVID-19 as a reason for not booking or undertaking travel.
The latest data shows a continuation of the existing trend as consumers who had not booked travel in recent months apportioned less significance to COVID-19. The average influence score was 3.36 out of 5 compared with 3.64 in February 2022 and scores of above 4 out of 5 in previous research. These findings signal improved perceptions regarding the impact of…