Japan has been named the top eco-friendly destination in a Sustainable Impact Survey 2023 conducted by travel booking platform Agoda. Respondents from over 10 countries evaluated countries based on their sustainability efforts, with Japan taking the top spot, followed by Singapore and South Korea in second and third place respectively. Interestingly, participants from all countries placed their own country within the top three, with seven of the 11 markets giving their own country the highest rating. Agoda is running its Eco Deals campaign in line with the release of the survey results, with the aim of raising $250,000 for the marine and forest conservation initiatives of the World Wildlife Fund across India and Southeast Asia. Participating accommodation partners from India, Thailand, Cambodia, and Vietnam will be in the campaign. Each booking made under the campaign donates $1 towards the WWF’s marine and forest conservation initiatives.