Rashmika Mandanna appears in Agoda’s first digital marketing campaign in India.
The ad, which features a dramatic re-enactment of classic Bollywood moments, is a funny allusion to the difficulties Indians have when organising a holiday, particularly one with family. It is at the heart of traditional desi households, weaving in each member’s determination on getting their own way.
The ad begins with Rashmika in a house setting, surrounded by her “reel” family, frantically trying to schedule a…