TOKYO, JAPAN – JULY 3, 2023 – Agoda, is thrilled to announce the launch of its highly anticipated advertising campaign in collaboration with the beloved Japanese comedic duo, ‘Bananaman’. successful endorsement in the recent ‘Travel Masters’ Secret’ commercial in 2022 .
The TV commercial’s main strapline of the ad, ‘OYASUI GOYO DA, agoda!’ perfectly captures the essence of Agoda’s mission emphasizing low prices, great deals, and unbeatable value. It highlights the fact that with Agoda, travel becomes a seamless and affordable experience for all.
This idiomatic phrase signifies that Agoda turns travel aspirations into reality without any hassle. Rhyming ‘GOYO DA’ with ‘agoda’ adds a playful touch, emphasizing that Agoda makes fulfilling your travel dreams a piece of cake. This captivating TV commercial will be broadcast nationwide on Japanese television and digital platforms, including Facebook, Instagram, YouTube, TikTok and Twitter. Starting from July 3, 2023, the 12-month campaign will reach audiences across the country.
Bananaman expressed their excitement about returning to collaborate with Agoda, saying, ‘We had an absolute blast working with Agoda on their ‘Travel Masters’ Secret’ in July last year. It was a huge success, and we couldn’t be happier to be back for the second phase. Agoda truly knows how to make travel dreams come true!’
Agoda’s tagline, ‘see the world for less,’ perfectly captures the essence of the campaign. As a global online travel agency with strong local ties in Japan, Agoda specializes in providing exceptional value deals for travelers of all budgets and age groups. accommodations and hotels are offered at reasonable prices, empowering individuals to explore the world without holding back.
Matteo Frigerio, CMO at Agoda, shared his thoughts on the campaign, stating, ‘We wanted to create a video that showcases our spirited efforts in offering you the best prices and value deals. Agoda is the magic that makes your travel dreams come true. We believe that travel should be accessible to everyone, and our platform acts as a genie, granting those dreams effortlessly. Our app? The magic lamp that opens up a world of possibilities.’
As the campaign takes flight, Agoda aims to inspire wanderlust in the hearts of travelers while reinforcing its commitment to providing exceptional value and creating unforgettable travel experiences.
For more information about Agoda and to witness the magic of the new campaign, visit www.agoda.com
ABOUT AGODA
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of 3.6M hotels and holiday properties worldwide, plus flights, airport transfers, and more. Agoda.com and the Agoda mobile Apps are available in 39 languages ??and supported by 24/7 customer support.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 6,600 staff in 31 markets, dedicated to leveraging best-in-class technology to make travel even easier.
(C) 2023 Electronic News Publishing, source ENP Newswire