Booking.com is celebrating its “Summer of ‘Yeah’” campaign, teaming with The Smiley Company — the 50-year-old manufacturer of the iconic smiley symbol — to kick off a series of “Smiley Stays” across the U.S.
“After two years of travel restrictions, Americans are definitely getting back out there this summer,” said Arjan Dijk, Booking.com’s svp and CMO.
The company’s “Smiley Stays” activation will target travelers looking for vacation rental properties…