“Localizing the Largest Travel Platform: Insights from Chris Dell of Booking.com”
Booking.com, the world's largest travel platform, has highlighted the importance of customer-centric content as it expands its services to 220 countries and territories. The company has a 400-strong in-house content agency, of which around 250 are focused on localisation, handling editorial, moderation, marketing, copy, and geodata tasks for the web and apps in over 45...