eDreams ODIGEO, a leading travel subscription platform, has announced that its Prime subscription service has reached a milestone of 5 million subscribers. Prime has achieved a compound annual growth rate (CAGR) of 220% over the past five fiscal years, making it the world’s fastest-growing subscription platform. In the last year alone, it has added 1.7 million new members.
eDreams Prime, often referred to as the “Netflix of travel,” was launched in 2017 as the global pioneer of travel subscription platforms. It provides exclusive access to members-only deals, offers, and discounts on flights, accommodations, package holidays, and car rentals. Prime members also receive 24/7 priority customer service and have a wide range of choices with no limitations on itineraries, travel dates, providers, or number of bookings. The platform leverages eDreams ODIGEO’s technology capabilities, including AI-powered personalization, to deliver tailored and hyper-personalized recommendations to enhance the travel booking experience.
The subscription economy is experiencing significant growth, with the most prominent subscription platforms now having over 1.5 billion subscribers, compared to just 458 million in 2017. A study conducted with 10,000 shoppers found that only 1% of consumers today do not consider themselves subscribers, with cost-effectiveness and convenience being the main reasons for subscribing. Subscriptions are transforming the dynamics of brand-consumer engagement, generating stable and predictable revenue streams and providing personalized and cost-effective retail experiences.
Dana Dunne, CEO of eDreams ODIGEO, expressed pride in the success of eDreams Prime as the world’s fastest-growing subscription platform. The subscription model has revolutionized consumer engagement by delivering stable revenue streams and personalized recommendations. The strategic shift has transformed the company into a stronger business with long-lasting customer relationships and a competitive advantage in the industry. eDreams ODIGEO remains committed to driving innovation and enhancing the travel booking experience for consumers.
Overall, the growth of eDreams Prime and the subscription economy highlights the increasing popularity and benefits of subscription services, both for businesses and consumers.
