OpenAI has announced the gradual rollout of ChatGPT plugins to travel booking sites Expedia and Kayak, as well as non-travel companies Instacart, Klarna, and OpenTable. The plugins will enable users to communicate with ChatGPT, facilitating the organization of different aspects of their trips, including flights, hotels, vehicle rentals, and activities, and receive recommendations based on search criteria and historical travel data. The same principle applies to other businesses, with the Instacart plugin designed to help users search for recipes and make shopping lists and the OpenTable plugin providing restaurant recommendations and links for reservations. The plugins will initially be available only to ChatGPT Plus members, but will become accessible to all users over time. The introduction of ChatGPT is part of a broader trend by travel companies and other industries to embrace new technologies and AI tools in response to the pandemic.