After 19 years working at Expedia Group, Greg Schulze has been appointed chief commercial officer and president of travel partners and media. This coincides with a relocation from the US to London, and Schulze stated at Phocuswright Europe that this all “feels new again.” The digital travel world is undergoing rapid change and transformation, with new concepts such as AI and digital identity being implemented in the industry. New pressures are being placed on tourism authorities to mitigate crowding in popular tourist locations, and new entrants are moving into the space, bolstered by refined B2B technology. With a focus on growth in Europe and Asia, Expedia is concentrating on realigning its internal operations after years of restructuring.