Competing for guests in our tech-centric world typically includes having a strong and engaging presence on OTA websites. Researching hotels on OTA review sites are often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy and why the latest change to the Expedia Marketplace is something important for all hoteliers to understand.
Starting this August, Expedia Group is releasing new Search and Sort Factors…