Expedia’s Travel Agent Affiliate Program (TAAP) is designed to “empower travel agencies to earn commissions and deliver exceptional customer service with [its] easy-to-use travel booking platform.”
Though the program has been around for some time, having launched initially in 2002, we caught up with the program’s vice president, Robin Lawther, to discuss how today’s advisors can boost their booking revenue in partnership with the company.
How does Expedia TAAP work?
This is a platform built specifically for travel advisors; it takes everything we make available to our consumers on Expedia.com and makes that available to the customers they serve within their travel agencies.
The principal difference, and perhaps most important for travel agents, is that we pay commission on this platform for the things that they sell. Then, we build a layer of other functionality on top. Agents can generate quotes for their clients and itineraries, they can manage and support…