MakeMyTrip, an online travel company in Asia, has launched new features aimed at reshaping the travel booking experience in the UAE. The company has partnered with thousands of hotels across the Middle East, South Asia, Southeast Asia, and Europe to bring special prices for travellers from the UAE, and it has also partnered with leading banks such as Emirates NBD, ADCB, Emirates Islamic, Citi, and American Express to offer deals on flights and hotels. The new features include “Book @AED1,” which enables travellers to make advance hotel bookings by paying just AED1, the Pay at Hotel feature, which allows users to reserve hotels and pay directly at the hotel, and the zero-cancellation feature on flight bookings, which provides an assurance of coverage in case of cancellation due to any uncertainties. MakeMyTrip has also launched a marketing campaign titled “Break the Booking Routine” to reach a wider consumer base.