Online travel agency MakeMyTrip has partnered with Microsoft to introduce voice-aided booking in Indian languages. The generative AI feature, which is currently available in English and Hindi for flight and holiday bookings, enables user interaction and recommends travel based on a customer’s preferences, budget and time of year. The service also helps to break down language barriers and can be used by those with literacy or physical impairments. In future, the voice-assisted booking flow will be extended to cover other transport options.