Skift Take
MakeMyTrip is moving its focus from retail customers to go deep into the hinterland by tapping into small travel agents across India. In a country where online penetration is still low, will this bet pay off?
In its quest to win new customers, India’s MakeMyTrip is looking to tap into corporate travel, and its networks of franchisees and small travel agencies.
Traditionally focused on retail customers, the online…