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Russia’s Aviasales to Debut Subscription Plan for Cashback on Hotels

Skift Take

The subscription experiment in travel is gaining momentum. Will company’s ultimately make money on what in some cases are very low annual subscription prices? That’s the plan.

Russia’s Aviasales, a travel search engine, is jumping on the travel subscription bandwagon, and will launch a subscription program November 1.

The commercial launch of Aviasales More will initially be available to subscribers in Russia and Belarus, a spokesperson said, adding that the announcement of the subscription plan’s debut is scheduled for Friday.

Skift learned of the program through a LinkedIn post from Alexandra Vukolova, head of new partnerships at Travel Audience. Aviasales said the price for an annual subscription is $20.

“The main promoted feature of this subscription is an opportunity to get real money back not credits/vouchers,” Vukolova wrote. “The cashback amount will be transferred to a member’s card and can be withdrawn at any moment.”


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