FROM traditional giants like Hana Tour to local OTAs such as Good Choice, Tidesquare and MyRealTrip, travel brands in South Korea are jostling for position to catch the recovery wave. In the meantime, massive changes have taken place in the market including the accelerated digitisation of consumers to mobile, the increased strength of e-commerce and tech giants encroaching into travel and the re-entry of global OTAs into a highly saturated,…