The report found an increase in fake reviews from hotels when Airbnb was a competitor. Photo / Unsplash
When planning a vacation, you may want to take online hotel reviews with a grain of salt according to a recent research study.
After analysing high-end hotels in areas where Airbnb was popular, researchers from Iowa State University found most hotels inflated their online ratings with fake reviews.
Cheng Nie, assistant professor of information systems and business analytics, who co-authored