TripAdvisor will undertake a review of its Plus membership model to make sure it is more relevant and engaging to its subscribers.
New boss Matt Goldberg told last week’s Phocuswright conference in Phoenix, Arizona, that it is “a little bit jarring” that people sign up and “we start charging straight away”.
He said, just 100 days in to his tenure as chief executive, the reviews giant was currently in a “messy middle” in terms of areas it wanted to focus on for the future.
However,…