Hawaiian Airlines is quietly changing its distribution strategy.
Beginning April 1, travel agencies in the U.S. that use the “legacy technologies” of the global distribution systems Amadeus, Sabre, and Travelport will be cut off from the airline’s fares for travel within the Hawaiian Islands.
Plus, agencies using those channels to access content will have to pay a surcharge.
“For years, we waited, thinking we couldn’t be the first with a surcharge strategy in the U.S.,” said Tina Larson, managing director, distribution, sales strategy alliances. “We thought, ‘We’re small Hawaiian Airlines.’ We…