In the 2020 report, “The travel industry turned upside down,” McKinsey & Company partnered with Skift Research to document the unprecedented impact that COVID-19 had on the travel sector.
One year later, we find that the travel sector is bouncing back—yet recovery still has a long way to go.
Although 2021 performance has improved considerably, the Skift Recovery Index shows it is still 35 percent below pre-pandemic levels globally. Furthermore, different geographies tell vastly different recovery stories as a result of varying travel…