MANAMA, Nov. 29 (Xinhua) — Bahrain’s ambitious tourism strategy will target China as one of the Gulf country’s main markets, a senior tourism official of the country said in an exclusive interview with Xinhua.
Bahrain is working on different plans and strategies, including roadshows, exhibitions and special tours, to attract Chinese tourists, Nasser Qaedi, chief executive of Bahrain Tourism and Exhibitions Authority (BTEA), told Xinhua.
“China will be one of the main focus markets for the BTEA over the coming years,” Qaedi said, adding they want to raise awareness among the Chinese tourists that Bahrain has diverse tourism offerings for them.
The Bahraini official also highlighted the Bahrain International Exhibition and Convention Center in Sakhir, the largest exhibition center in the Middle East that is built on an area of 278,900 square meters and set to open next year.
“Bahrain will soon be an international hub for the MICE (meetings, incentives, conferences and exhibitions)…