One of the critical questions for luxury brands over the past two years has been when — or if — Chinese tourists would return in pre-pandemic numbers to boutiques in Europe, North America, Japan, and elsewhere. Largely kept close to home due to unpredictable COVID lockdowns and restrictions, Chinese tourists have spent far more time exploring their own country, driving a boom in outdoor activities, RVing, winter sports, and camping and glamping.
This has translated to a major shift in…