New Delhi, Sep 22: As mobile gaming explodes in India, three in four brands have significantly increased their investment in mobile gaming advertising in the last year owing to higher audience attention and engagement, a report showed on Thursday.
According to the report, 75 per cent of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad spends since the pandemic.
Mobile gaming advertising witnessed a 2 times jump in ad…