EaseMyTrip, India’s second-largest online travel platform, is expanding its international presence by incorporating wholly-owned subsidiaries in the Philippines, Thailand, and the United States of America as part of its second phase of the global expansion strategy. The company said it has forayed into these new countries anticipating a huge pent-up global demand for the travel and tourism sector in the coming months.
Shares of EaseMyTrip breached Rs 600 mark for the first time on Thursday on the BSE, up 12%, post this announcement.
The Delhi-based travel portal has previously established its presence across countries such as the UAE, Singapore, and the UK to cater to their Indian customers travelling to these countries. However, as a part of this new phase of expansion, the company will launch a localized travel search engine in each global subsidiary to enable the customers in the region to use its services.
Currently, the…