Domestic tourism has emerged as the driving force for recovery of the sector across the globe. The scenario in India is no different. Most of the leisure destinations across the country have started witnessing some sort of momentum. To further harness the ‘REAL’ potential of the hidden gems in India, the Union Ministry of Tourism, all state tourism ministries and private stakeholders are now focusing on segments like health & wellness tourism, medical tourism, adventure and rural tourism amongst others in a sustainable manner. The Ministry has already circulated Draft National Strategy & Roadmap for Development of Rural Tourism, MICE, Sustainable Tourism and Medical and Wellness Tourism.
To further stimulate the domestic market, the Ministry has recently revised Guidelines for Scheme of Market Development Assistance (MDA). With policies in place, not only can the destination attract domestic tourists, but also create a base to target the inbound market when tourism is back on…