The Alcohol industry is seeing some major shift in consumer behaviour and drinking patterns, especially among the GenZ. Today people have become more experimental and are ready to spend more. They are now interested in trading their routine drinks for over-the-top premium alcohol drinks. New consumption habits and a surge in the premiumisation of beverage has also played a big role in this change. Financialexpress.com spoke to the Managing Director of Monika Alcobev, Kunal Patel, to know…