Thomas Cook India and SOTC Travel, have witnessed a strong 35 per cent growth in Spiritual Tourism. In a focussed endeavour to tap into this high potential yet unorganised segment, the Companies have expanded their portfolio to include a range of ready-to-book pilgrimages and personalized spiritual journeys. Products start at an affordable Rs.20,000.00 per person for a 5-day tour, with premium-personalised options priced at Rs. 200,000.00 per person for a 6-day tour.
Thomas Cook India and SOTC’s diversified product range features:
1) Pilgrimage Tours
2) Spiritual with Wellness
3) Spiritual programs with unique elements – that incorporate local experiences.
India’s seniors segment and 45+ age group form the core segment for Pilgrimage Tours. Keeping this in mind, the Companies’ top pilgrimage tours extend across: the popular Char Dham Yatra and Do Dham Yatra (option to charter a helicopter as well; VIP darshans) Muktinath in Nepal, Amarnath Yatra, Vaishno Devi shrine with Kashmir, Varanasi with Prayagraj, Ayodhya, etc.
India’s couples and solo travellers (30 – 45 years) are displaying strong preference for the Companies’ customised spiritual tours that include meditation, yoga and wellness programs like the Yoga Centre/Ashram in Coimbatore, Dharamshala and Rishikesh; Panchakarma programme at Kumarakom and more. Thrilling experiences like white-water rafting and night trekking in Vaishno Devi, Kathadi (close to Rameswaram – an emerging hub of water sports), Badrinath’s famous valley of flowers trek; bungee jumping in Rishikesh, etc. are inspiring India’s millennials to explore the land of spiritual journeys.