Master MoltyFoam, Pakistan’s leading mattress manufacturer, collaborated with Kaghan Development Authority to help curb the unnecessary use of plastic in the northern areas and facilitate the government in making Kaghan Valley green again.
Under KDA’s “Clean Green Pakistan” initiative, the brand lends a hand by distributing bio-degradable bags in the valley. This campaign aims to reduce the carbon footprint in the valley and promote a sustainable future by promoting the concept of reusing your own bag and refusing unnecessary plastic.
Talking about the initiative, Maham Fatima (Group Brand Manager at Master Group of Industries) shared her thoughts behind the company’s latest campaign on environmental sustainability, she said, “Master MoltyFoam is developing climate combat programs to encourage a pivotable action plan from the business community of Pakistan.”
She further stressed the urgency of climate action by saying, “Pakistan being a third world country is at…