TOURISM, a dynamic and vibrant sector, has a significant impact on the global economy. It broadens horizons, fosters cultural understanding, and enriches lives. According to a 2018 report by the United Nations World Tourism Organization (UNWTO), tourism contributes 10.4% of global GDP and supports one in ten jobs worldwide.
In Pakistan, the tourism industry is a treasure trove of diverse landscapes, rich heritage, and cultural gems. It attracts millions of tourists each year and contributed 5.9% to Pakistan’s GDP in 2022. From the historical ruins of Mohenjo-Daro and Harappa to the natural beauty of the Hunza and Swat valleys, Pakistan offers a unique blend of experiences for every traveller.
However, the positive impact of tourism comes with an environmental cost. Unmanaged waste, particularly single-use plastics like bags and bottles, pollutes scenic landscapes and waterways. This issue is exacerbated by a lack of awareness among both tourists and locals. In…