Qatar is aiming for a tourism and cultural boom following the success of hosting the 2022 FIFA World Cup, according to Qatar Museums’ Sheikha Reem Al-Thani. The country aims to attract six million visitors annually and increase the contribution of the tourism sector to its GDP from 7% to 12% by 2030, with the Qatar National Vision 2030 strategy underpinning the growth. Doha was recently named Arab Tourism Capital 2023 and Qatar Creates, a government-backed cultural initiative, combines film, fashion, hospitality, performing arts and exhibitions. Multiple art installations, new museums and cultural showcases, including the Qatar Auto Museum and the Art Mill on Doha’s waterfront promenade, which is due to open in 2030, mark the country’s rapid growth in these areas.