Months after the 2022 FIFA World Cup in Qatar, the country is still promoting the event and its tourism potential. Qatar hopes to increase its number of annual visitors threefold, particularly targeting sports fans. The country continues to host a range of sporting events, including the ATP Qatar Open, Qatar Masters, and kitesurfing world tours. Visitors can also explore the 3-2-1 Qatar Olympic and Sports Museum, which showcases sports memorabilia from ancient Greece to modern-day events. The World Cup brought controversy, particularly due to a lack of existing infrastructure and the region’s intense heat in the summer, but the event ultimately propelled Qatar to the forefront of the global sports scene, and the country is keen to build on this momentum.