LONDON: Anghami’s “Sound of Saudi” received an official endorsement by Saudi Arabia Music Commission on Monday after the platform’s contest celebrating Saudi musical talent went viral.
The initiative, launched last October by Anghami in collaboration with the video-sharing app TikTok, gained over 327 million views, with more than 22,000 participants.
The campaign focuses on accessibility and audience reach, two factors that prompted the government body to give the initiative its…