In terms of tourism, Saudi Arabia is a high-spending tourist-sending country, but it has become aware of the need to develop its own tourism industry and transform itself into a destination. The Kingdom wants to reduce dependence on hydrocarbons by boosting and diversifying a post-oil economy that will create jobs.
The goal is to attract 100 million tourists a year by 2030. With its tourism development programmes, Saudi Arabia will be the world’s largest investor in the sector, with planned…