Hogarth Worldwide has appointed Monica Hynds (pictured) as its regional director. MARKETING-INTERACTIVE understands that Hynds will take on new business and business development responsibilities in the APAC region, sustaining relationships with existing clients for Hogarth’s continuous business growth, while reporting to Mark Wong, CEO of Hogarth APAC. She was formerly managing director at BBDO Singapore since 2020, before stepping down from her role last month.
Hynds has over 20 years of industry experience. Prior to joining BBDO Singapore, she was head of agency for the Jaguar Land Rover AP account at Spark44 and, before that, head of account management at We Are Social, her LinkedIn stated. She also previously took on the role of regional business director for the Jaguar land rover account.
Hynds was also previously with J. Walter Thompson, now known as Wunderman Thompson, where she was responsible for marketing strategy and integration for Johnson & Johnson APAC,…