Tourism Australia’s ‘Come and Say G’day’ campaign via M&C Saatchi is aimed at enticing international tourists.
The campaign featuring a souvenir kangaroo, Ruby, voiced by Australian actress and Tourism Australia’s global ambassador Rose Byrne, was released in October and followed her as she hopped across billboards around the world in anticipation for the launch.
Representatives from international creative agencies spoke to AdNews about the creative work.
Asheen Naidu,…