KOTA KINABALU, 9 December: Sabah is stepping up efforts to lure Indian tourists, given they represent the fastest-growing outbound market post-Covid.
Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now diversify its customer base.
“Sabah is recognised for its nature-based tourism, but we also offer upscale products and one-of-a-kind travel…