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What Singaporeans planning an Australian holiday can expect: ‘We’re waiting with open arms’

Prior to the launch of the vaccinated travel lane (VTL) with Singapore, Harrison shared that it has been a “challenging time” for the tourism industry in the country.

“The way we have been surviving is through domestic tourism, which typically accounts for about two thirds of the visitor economy. But that wasn’t without its challenges, because we had an additional layer of complexity with different state borders opening and closing as well,” she said.

While domestic tourism did return to pre-pandemic levels in certain months when all state borders were open, “it’s an industry that is heavily reliant on international tourism”, added Harrison. “That’s why we are so excited to welcome our first international market back after some time.”

Harrison was recently in Singapore on a four-day trip to kick off a new TA campaign called Yours To Explore to encourage Singaporeans to explore Australia. “It’s a welcoming message to Singaporeans to come back to…

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