Kenya and South Africa have both launched tourism marketing campaigns that are targeted specifically to the American traveler as the U.S. market remains a vital one for Africa’s sub-Saharan destinations.
Cape Town and the Western Cape launched a dedicated “U.S. Neverending Tourists” marketing campaign. Looking to attract travelers from the U.S. using the voices of U.S. expats who came to the cape and never left — a group fondly known as “neverending tourists” — the campaign features three…