The biggest challenge for Last Word Hotel & Safari Camps was finding ways to generate income, keep properties running and pay salaries in a market that is in a massive slump due to the ever-changing Covid-19 lockdowns and travel bans.
For Nicky Coenen, the group general manager, and her small marketing team at Last Word, finding ways to attract business has been challenging. However, they kept reinventing their offerings to keep up with travel trends like exclusive-use property rentals.
“Exclusive-use is becoming an increasingly popular travel trend, due to there being a demand for accommodating family and friend bubbles at this time. The close-knit group…