The consensus amongst Tourism Update readers is that small tourism businesses do not gain enough value from attending trade shows, considering the deal-making sway held by large, established companies.
Of respondents to our latest poll, 72% say SMMEs do not benefit enough from these events, and 28% believe that small businesses do gain value.
At the African Tourism Leadership Forum in Botswana, TBCSA CEO, Tshifhiwa Tshivhengwa urged that SMMEs not be left behind, considering the leading role…