The Tourism Authority of Thailand (TAT), in collaboration with the State Railway of Thailand (SRT), has unveiled the #MyRailJourney E-Guidebook, a pioneering digital guide for rail tourism. Launched with flagship routes of Bangkok-Phetchaburi and Hua Hin-Prachuap Khiri Khan, this initiative represents a strategic partnership with KTC and global brands like Netflix, and Airbnb aiming to establish sustainable tourism as core value for Gen S travelers who prioritize environmental responsibility.
Ms. Eurblarp Sriphiromya, Director of the Promotional Material Production Division at TAT, highlighted the benefits of train travel, which emits significantly less carbon compared to car or air travel. “Train jouneys have been…