Thailand showcased its commitment to responsible and sustainable tourism at the Arabian Travel Market (ATM) 2021 in Dubai. The destination presented its wide range of tourism offerings and initiatives that focus on minimizing the impact of tourism on the environment, preserving the natural and cultural heritage, and supporting local communities. Thailand has set ambitious targets to reduce the usage of single-use plastic and promote the use of sustainable and eco-friendly products and services. The country has also initiated several projects to support sustainable tourism practices, including promoting organic agriculture and community-based tourism, reducing pollution, and protecting marine and forest ecosystems. During the event, Thailand also highlighted its efforts to ensure travelers’ safety and well-being amid the COVID-19 pandemic, including implementing strict health and safety protocols and launching vaccination programs for the tourism industry. Overall, Thailand’s participation in ATM 2021 showcased its commitment to responsible tourism and its efforts to promote sustainable development in the tourism sector.