Emirates airline will ensure that it retains its “human touch” with passengers amid its push into the metaverse, chief operating officer Adel Al Redha said.
The airline truly believes the metaverse will add to how customers are serviced, but wants to do it correctly, he said at the Dubai Metaverse Assembly on Thursday.
“We need to maintain that human touch with our customers but at the same time you are looking for efficiency,” he said.
“I am there when you need me — not to stop the process…