LONDON & MADRID–(BUSINESS WIRE)–Saffron Brand Consultants has launched the Tourism City Brand Barometer 2022, a proprietary biannual study that measures which cities from around the world have the strongest brands to attract international tourism. Overtaking Paris and London, Tokyo has built the strongest tourism city brand according to this new research conducted by the independent global brand consultancy.
After the Business edition in 2021, the 2022 City Brand Barometer…