The Hanoi Tourism Festival 2023, themed “linking heritages for tourism development,” features 150 booths arranged by 14 cities and provinces nationwide, as well as 100 travel firms and 12 districts of Hanoi. Various activities will be held within the festival’s framework, including a conference on the development of heritage tourism products, a famtrips to Thang Long Imperial Citadel and Bat Trang pottery craft village, and cultural and art activities. Vice Chairman of the city People’s Committee Nguyen Manh Quyen said that this year, Hanoi aims to welcome 22 million tourists and earn $3.27 billion, a rise of 17.6% and 28.2% year on year, respectively. To achieve this, local authorities, travel firms, and tourism service providers must change their mindset and reform methods to speed up tourism recovery and boost its growth. At the festival, travel and aviation firms also offer attractive promotion programs.