Vietnam has proposed to loosen its visa policy to foreigners by extending the validity of e-visas to 90 days from the current 30 days and to offer it to citizens of all countries and territories, while increasing the duration of temporary residence at the border gate for people entering the country under visa exemption categories from 15 days to 45 days. The move is expected to untangle a knot in the tourism sector, generating greater international arrivals and enhancing the competitiveness of the Vietnamese tourism industry. Experts believe the new policy will motivate the development of tourism activities, especially international tourism, which will help the sector recover and develop rapidly. Vietnam is targeting high-spending tourists, who often stay for at least three weeks, and the application of e-visas will save them time. Experts have asserted that once the government’s proposal is approved, the tourism sector and the Vietnam National Administration of Tourism (VNAT) should be responsible for popularising the new policy to the international community through diverse communication activities. The World Tourism Organisation (UNWTO) and the World Travel and Tourism Council (WTTC) have analysed that favourable visa policy can help increase international arrivals by 5-25% per year. A study on the impact of visa exemption on five West European countries by the Tourism Advisory Board (TAB) revealed that the average number of visitors from these countries to Vietnam has increased nearly 20%, proving that changes in visa policy towards greater flexibility and openness are always the “key” to attracting international visitors, creating a great breakthrough for tourism.