Barbados continued its efforts to attract Latin American tourists at the World Travel Market Latin America (WTM LATAM) which was held from April 5 to 7 in São Paulo, Brazil. As one of the largest consumer markets in Latin America and one of the target markets for Barbados Tourism Marketing Inc. (BTMI), Brazil represents major potential beyond visitor arrivals.
“As the tourism industry continues to recover, we’re thrilled to welcome travellers to Barbados. Latin America is poised to be an important market for the growth of our tourism industry for many reasons beyond just visitor arrivals,” said Minister of Tourism and International Transport, Senator the Hon. Lisa Cummins. “Barbados offers unique experiences, rich culture, established infrastructure and diverse products that will appeal to the Latin American traveller and investor. Now, with the return of direct airlift via Copa Airlines, we intend to become even more active in showcasing our uniqueness in this space.”