In Partnership With DHARMA, The Startup Bringing The Passion Economy To The Travel Space
LONDON, UK – African Media Agency – 12 January 2022 – Sporting legend Eric Cantona has launched Looking FC ( www.lookingfc.com ), a collection of football trips for passionate football fans to experience the world and its cities through its football communities, in partnership with innovative travel startup Dharma .
Looking FC by Eric Cantona. The most passionate football trips on earth.
“I love the kind of football that makes your heart pound and the stadium shake. Our idea was to create the most passionate football trips on earth, with charisma and soul. Everything today is optimised for price – we wanted to optimise for passion .” Eric Cantona said.
Based on the Looking For documentary series produced by Cantona and his brothers (Canto Bros Production), each 4-day trip is uniquely crafted by Cantona himself. The trips all culminate with a Game Day experience seated in the passion…
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