UNWTO brought together leaders and some of Africa’s best creative minds around a shared vision for advancing sustainable development and opportunity across the continent.
Held in Lagos, Nigeria, the first UNWTO Global Conference on Linking Tourism, Culture and Creative Industries, celebrated the close ties between the two major sectors. Around 40% of all tourists cite culture as the main motivation for travelling, and UNWTO is leading the way in bridging the two areas, including through strategic partnerships with Affiliate Members such as Netflix.
Opening the event, UNWTO Secretary-General Zurab Pololikashvili told delegates: “The fortunes of tourism and culture are closely linked. When one thrives, the other does too.” He urged the public and private sectors to work together to create decent jobs, grow investments…
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