Since the creation of NDC, Airlines have been offering access to their API for free without enforcing many restrictions. The main reason is that it encourages the adoption and usage of the API by travel agencies and other third-party developers, which can help to increase the distribution of the airline’s content and services. However, with volumes growing in the NDC world, a new issue arises; “look-to-book”.
Not only the operational business faces challenges in this difficult…
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